The paper seeks to answer the question of whether ethical guidelines have any impact on human decision-making, and the author’s opinion is that they do not. The author’s main point seems to be that creating ethical guidelines does not result in ethical decision-making by humans. One of the reasons being that ethics lacks a reinforcement mechanism. Secondly, because of its broad and abstract nature, ethics operates at a maximum distance from the practices it seeks to govern. Third, the underlying deontological approach of how ethics is normatively applied is flawed, and a virtue-ethics approach is likely more relevant and impactful in a technology-driven organization.
